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Alex Incarnati

Ted Baker

Ted BakerFront-end engineerWunderman Thompson Commerce

Ted Baker hero image

Context

Served as the main front-end engineer for Ted Baker's website, responsible for implementing new features and updates for the brand. Led a performance optimization and usability improvement project in collaboration with Google at their London offices. The project utilized a tech stack of JSP, JavaScript (AngularJS framework), CSS, and the Hybris CMS e-commerce platform.